Jonathan Dane – Google AdWords Mastery

Everything you need to know to master search & display in a simple, quick, and effective manner.

Instead of an “all you can eat buffet”, wouldn’t it be great to know exactly what you need to do inside of AdWords to get results?

We’ll go through the basics and increase the difficulty over time.

Everything will be taught with simplicity, and you’ll have both notes and videos to return to if you get stuck.

Not to mention, some other amazing perks:
– Full year access to a custom Slack channel with other students and KB team members to help you out.
– Upgrades like quizzes, worksheets, and expert interviews on new strategies/tactics.
– First dibs on new courses and inside scoops around different marketing initiatives.

If you break it down, the ROI you’ll gain far surpasses the cost of this course.

Your Instructor

Johnathan Dane is a PPC lover and conversion rate fighter, spending most of his time in the trenches.

He’s an international speaker who founded and ran two successful agencies with over $5 million in annual revenue in less than two years.

With experience spanning from over 500 clients (from smaller local businesses to larger ones like Airbnb and Stanford), this course simplifies the confusion and gives you bite sized strategies and tactics that you can implement right away.

Class Curriculum
Google AdWords Basics

What Is Google AdWords? + VIDEO (2:29)

The History of AdWords

The AdWords Auction

Targeting & Budget Control

Data Insights + VIDEO (1:57)

Structure of AdWords + VIDEO (3:32)

Search vs Display + VIDEO (5:20)

PPC Temperatures + VIDEO (17:29)

AdWords Research + VIDEO (2:58)

Terminology & Language + VIDEO (7:35)

The BIG Picture

AdWords Search

Keywords – What Are They?

Keyword Match Types + VIDEO (3:39)

Search Terms + VIDEO (1:55)

Negative Keywords + VIDEO (3:20)

Quality Scores + VIDEO (4:09)

Bidding + VIDEO (5:32)

Ad Copy + VIDEO (3:54)

Ad Extensions + VIDEO (5:39)

Multi Intent Keywords & Temperatures + VIDEO (3:07)

AdWords Display

What Is The Display Network?

Setting The Stage + VIDEO (4:12)

Display Keywords (Contextual Targeting) + VIDEO (3:12)

Placements + VIDEO (2:47)

Topics + VIDEO (3:19)

Interests + VIDEO (4:54)

Demographics/Geographies/Languages

Layer Targeting + VIDEO (2:55)

Gmail Ads + VIDEO (4:24)

Ads In Mobile Apps + VIDEO (4:53)

Additional Settings + VIDEO (3:35)

Ad Types & Where To Build Them

Temperatures & Mini Baits

Building Your Display Funnel + VIDEO (3:34)

Remarketing

What Is Remarketing?

Setting Remarketing Up + VIDEO (8:06)

Negative Audiences + VIDEO (2:46)

Customer Match + VIDEO (1:53)

Similar Audiences + VIDEO (1:47)

Remarketing Lists For Search Ads (RLSA) + VIDEO (3:15)

Different Types of Remarketing + VIDEO (3:14)

YouTube

YouTube Stats

Types of YouTube Campaigns & Networks

Types of Video Ads + VIDEO (2:51)

YouTube Targeting + VIDEO (3:28)

Creating The Actual Video Ad + VIDEOS (2:36)

Strength of Audiences

Understanding New Metrics + VIDEO (3:26)

Google Shopping

What Is Google Shopping?

Setting Up Google Merchant Center

Setting Up Your Data Feed

Connecting Your Data Feed + VIDEO (2:52)

Writing Product Titles

Product Descriptions

Images & Prices

Campaign Structure + VIDEO (5:22)

Remarketing Optimizations + VIDEO (3:28)

Bidding Rules & Automation + VIDEO (3:16)

Drive Leads With Google Shopping? + VIDEO (2:07)

Setting Things Up For Success

Navigating The AdWords Interface + VIDEO (8:51)

Connecting Accounts

Conversion Tracking + VIDEO (5:13)

Research For Search – The Keyword Planner + VIDEO (4:10)

Research For Display – The Display Planner + VIDEO (3:18)

Building Your First Campaign + VIDEO (8:31)

Single Keyword Ad Groups (SKAGs) For Search + VIDEO (6:28)

The Display & Video Ad Group Structure + VIDEO (3:19)

The Iceberg Effect + VIDEO (5:58)

Budgets & Bids + VIDEO (4:20)

Additional Tracking Options + VIDEO (3:26)

AdWords Editor

What It Is & Where To Get It

Shortcuts For Quickness + VIDEO (4:25)

Optimization Work

Daily Alerts + VIDEO (3:03)

Weekly Routines + VIDEO (19:28)

Monthly Routines + VIDEO (11:07)

Filters + VIDEO (2:50)

Attribution Models + VIDEO (3:55)

Script/Rule Automation

Scripts & Rules To Help + VIDEO (9:39)

Scaling & Growth

Scaling Search + VIDEO (3:57)

Scaling Display + VIDEO (2:50)

The Most Important Things To Remember

Sacrificing Metrics + VIDEO (1:55)

Granularity = More Control + VIDEO (1:35)

Landing Page Importance

Smoke Testing + VIDEO (2:40)

See You On Slack!