Josh Earl – Email Copywriting Workshop

Class Curriculum
Ready to Get Moving? Start Here

– Important Info — Watch This First… (17:07)
– Here’s How to Claim Your Complimentary Copy Critique (2:48)

Module 1
– Email “Beats” and the SLP Formula (52:15)
– Critique #1 – Email Beat – SharePoint Course (4:21)
– Critique #2 – Email Beat – Internet Marketing (3:00)
– Critique #3 – Email Beat – Real Estate Appraisal Reviewers (7:33)
– Will Following the SLP Formula Make My Emails Boring and Predictable? (7:08)
– 38 Sample Email Beats You Can Model For Your Emails (14:46)

Module 2 – Story
– How to Find and Tell Great Stories (68:58)
– Story Tip #1 – Find Better Stories by Understanding Your Audience (8:39)
– Story Tip #2 – Digging for Stories with “Extreme” Questions (10:01)
– Critique #4 – Email and Blog Post – HoloLens Development (14:55)
– Critique #5 – Excel for Architects (16:00)
– Critique #6 – Internet Marketing Email (11:32)
– Critique #7 – Fitness (12:01)
– Story Tip #3 – Must Every Email Be An Epic Story? (10:39)
– Story Tip #4 – Storytelling Resources for a “Deep Dive” (11:01)
– Story Tip #5 – Bring Your Characters to Life (7:26)