There’s a not-so-quiet revolution happening in the digital advertising world: Programmatic Advertising. The way digital media is bought and sold is rapidly changing and yesterday’s technology doesn’t apply today. Look at any industry publication and you’ll see countless reports on these trends. It’s an exciting time but it can also be overwhelming.
ARE YOU READY FOR WHAT’S NEXT IN DIGITAL ADVERTISING?
DO YOU HAVE THE KNOWLEDGE AND SKILLS REQUIRED TO SECURE A JOB IN THIS GROWING INDUSTRY?
ARE YOU PREPARED TO TAKE A STAND AS A THOUGHT LEADER IN YOUR COMPANY?
WILL YOU BE AMONG THOSE LEADING THE CHARGE?
This course is designed to provide the foundation needed to navigate the complex programmatic advertising landscape. In this course, you will learn:
- Digital’s new frontier: Programmatic Advertising
- Key terms to communicate like a pro
- Players in the programmatic advertising landscape
- Technologies to facilitate digital media buying and selling
- Advertising exchanges and real-time bidding
Our approach is simple and straight-forward. Videos are short and easily digested. We’re jargon-free and believe straight talk makes for straight understanding.
This is the FIRST COURSE OF ITS KIND. That’s right. We are the first to offer a comprehensive, on-demand course on the fundamentals of programmatic advertising. After educating countless industry professionals, students and investors, we grew tired of piecing together materials with what’s out there currently. We knew we could do better – and we did.
Take this journey with us and take your knowledge to the next level.
LET’S GET STARTED!
What are the requirements?
- You’re a busy professional. Your time is valuable and ours is too. We designed this course to address the most important points quickly and clearly. The course is less than 90 minutes and every minute counts.
- Students can be from any professional or educational background. They need only a willingness to learn.
What am I going to get from this course?
- Over 16 lectures and 1.5 hours of content!
- Master the fundamentals of how digital media is bought and sold.
- Master the complex and often misunderstood world of programmatic advertising.
- Possess the knowledge required to secure a job in the rapidly growing digital advertising space.
- Elevate your career to the next level by being a valued asset to your company’s digital marketing strategy.
- Serve as a thought leader in your company on the constantly evolving digital advertising landscape.
What is the target audience?
- Progressive advertising and marketing veterans who want to sharpen their skills on the rapidly changing world of digital advertising.
- Ambitious students who want to work in a growing industry doing challenging work, and want to ensure they have the right foundation.
- Innovative people outside of the advertising industry looking to get in and establish themselves.
- Intellectually curious people who want to demystify the complicated world of digital advertising.